Rules for shops in Dubai

What small shops need to show customers, as reported from Dubai's consumer protection teams and law firm summaries.

• Dubai sales calendar 2026-27: confirmed dates only

  Dubai Shopping Festival runs 4 Dec 2026 to 17 Jan 2027. The other sale dates that are confirmed, and those not yet announced, each with a source.

  5 November 2026
• Shop discount rules in Dubai: what the price tag must show

  What a Dubai discount tag must show: original price, sale price and percentage. Plus the one-week price-drop rule, card surcharges and penalties.

  5 November 2026

General information only. For permits and licensing, confirm with Dubai's Department of Economy and Tourism. Company set-up is covered elsewhere, for example at uaefreezone.com.